According to reports, the NHL wanted $10 million USD to replace lost revenue and release the NHL players for the Olympics. The IOC did not pay up, and according to spectators, it has cost in ticket sales. The thought that the Olympic hockey teams are not the best of the best has resulted in many not wanting to pay for the tickets and instead purchase cheaper tickets. What would be interesting is to compare ticket sales of events such as women’s hockey from previous years with this year to see if this did in fact increase tickets sold to these events.
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No NHL?
