It’s two days before I arrive in Paris and I can’t wait to experience first-hand France’s interpretation of the Olympic spirit. The Paris 2024 Olympic Games promise not only thrilling sporting performances, but also a celebration of artistic expression and cultural heritage, making it an event to remember. From the colour schemes to the reimagined statues of Venus, every element reflects France’s unique artistic vision and commitment to inclusivity.
As the design of the official equipment and gear for the Paris 2024 Olympic Games is gradually published, we are increasingly experiencing the French interpretation of the Olympic spirit. This design integrates visual art and sports design, reflecting France’s cultural heritage. From relay poles to footballs, from table tennis tables to climbing walls, and even the athletics track at the Stade de France, over 1.2 million pieces of sports equipment and facilities, representing more than 4,000 types, will be decorated in the uniquely romantic colors of the Paris Olympics.
Color plays a central role in the visual identity of the Paris 2024 Olympic Games. The color scheme used across all venues and equipment closely reflects and extends the primary visual design of the Games, with a rich use of purples, pinks and greens is striking. This vibrant color scheme not only exudes a romantic charm, but also fits perfectly with the Paris Olympic Games’ emphasis on female empowerment and commitment to a more inclusive and open-minded event.
Artist Laurent Perbos has redesigned six iconic statues of Venus to symbolize the spirit of the Olympic and Paralympic Games. Unlike the original statues, the 2024 Venuses have arms to practice tennis, surfing, basketball, boxing and even javelin. However, the Venus representing archery has only one arm. Each statue holds an object representing its sport, challenging the traditional association of sport with masculinity. The use of color and creative reinterpretation of the ‘missing arm’ feature has generated widespread discussion and admiration.
The integration of vibrant colours across the venues and the iconic statues by Laurent Perbos underline the romantic and progressive ideals that define the Paris 2024 Olympic Games. It will be an unforgettable celebration of sport and art.